Furniture World News Desk on
9/24/2024
Attendees walk the Casual Market floors at the first annual ICFA Walk for Hope.
The highly anticipated return of the Fall edition of Casual Market Atlanta, which ran September
15 – 18 at AmericasMart Atlanta, reestablished the important twice-yearly cadence for the outdoor and casual
furnishings industry buying event, providing a second buying opportunity for retailers to finish writing orders from
Summer market, and for those retailers who could not leave stores in July to discover new products.
“The revival of the Fall Casual Market marked a pivotal moment for the outdoor and casual furnishings industry
and was a critical step in meeting the timing needs of all outdoor furniture furnishings retailers,” said
Dorothy Belshaw, ANDMORE℠President. “After several years without a Fall edition, the September market fills an
essential gap, allowing buyers whose busy season in-store is July and August to source the new product launches in a
full market experience and make strategic decisions ahead of busy Spring and Summer seasons.”
The Fall edition of Casual Market Atlanta showcased 70+ showrooms and nearly 50 temporary exhibits, and drew
attendees from 43 states and six countries. A full slate of market events and amenities enhanced the on-site
experience and built excitement.
While the Fall edition is still evolving in its new Atlanta home, key exhibitors found the event invaluable for
building relationships and planning future growth.
“The September show is a necessary show to have, especially thinking about those single or two-store patio
retailers who have had a long season and can finally step away in September,” said Henry Vanderminden,
President of Telescope Casual Furniture. “With this being the first September edition in Atlanta, our
customers, exhibitors and manufacturers are not quite in the cadence yet of two markets, but we are confident in the
growth of September moving forward.”
Jackie Hirschhaut, executive director of the International Casual Furnishings Association, commented, “The
Fall Casual Market was promoted as an official event, rather than a shoulder market, in 2024. While the sheer number
of buyers attending Fall Casual Market Atlanta was significantly lower than the July trade show, exhibitors reported
that this Market provided the opportunity for better in-depth planning of retail programs for 2025. Anecdotally,
exhibitors said they had plenty of time and nobody was rushed.”
Hirschhaut noted that ICFA’s roster of manufacturer members has grown by 70 percent since the relocation of the
trade show in 2023, making “AmericasMart the unrivaled home to the largest display of outdoor living
products.” As outdoor living becomes more central to home design, having both Summer and Fall markets ensures
that the industry can keep pace with consumer expectations. The reintroduction of the Fall market offers retailers
and designers access to innovative products in a second show, an offering new to Atlanta but known by the outdoor
and casual furnishings industry.
“We have been in business, fully family owned, for 45 years. We came to Casual Market Atlanta looking for new
vendors and new ideas for outdoor living,” said retailer Bob Wasson of Wasson Nursery & Outdoor Living in
Fishers, IN. “We have found a ton of new products and vendors, and we have talked to so many people. This is
our first time in Atlanta and we will be back next year.”
Retailer Cheryl Peterson of Miller’s Furniture in Kewaskum, WI, added, “We first came to Casual Market
Atlanta in July of 2023, and we couldn’t write orders then due to working on expansion construction. We came
back this September because it was the best time for us to leave our store. This market was such a success for us
– we shopped day one, began our order writing on day two and wrapped it up on day three. We are looking
forward to coming back next year.”
Both attendees and exhibitors alike shared positive sentiments for the networking events and education, including the
pre-market International Casual Furnishings Association (ICFA) Retailer Roundtable and Think Tank, Women’s
Networking Breakfast, Walk for Hope. Educational events like the Lighting Up the Outdoors panel, and social
opportunities like the second-annual Braves & Brews baseball game and ICFA Awards Party and Design Excellence
best-in-show announcement offered additional opportunities for the industry to connect.
Vanderminden added, “It’s events like these that are exciting to exhibitors and retailers and keep them
enjoying trade shows and markets.”
The next edition of Casual Market Atlanta adopts a new Tuesday – Friday date pattern. In 2025, Summer Casual
Market Atlanta will run July 15 – 18, 2025, and Fall Casual Market Atlanta will run September 16-19, 2025,
both at AmericasMart Atlanta. In advance of the Summer Market, casual and outdoor showrooms will be open
concurrently with Atlanta Market, running January 14 – 20, 2025, and many also are part of AmericasMart
Atlanta’s Open Year Round collection. For more information, visit CasualMarketAtlanta.com.
About Casual Market Atlanta
Casual Market Atlanta is the largest collection of outdoor
furnishings presented under one roof, with more than six full floors of permanent showrooms and temporary exhibits
at AmericasMart Atlanta, a dynamic state of the art tradeshow destination. Presented semi-annually by the
International Casual Furnishings Association (ICFA), the Summer edition co-locates with the July Atlanta Market, and
the Fall edition aligns with the September Fall Market. Casual Market Atlanta is co-produced by ICFA and ANDMORE.
For more information, visit CasualMarketAtlanta.com.
About ICFA
The International Casual Furnishings Association (ICFA), based in High Point, N.C.,
represents manufacturers, retailers, sales representatives and designers of outdoor furnishings plus suppliers to
the industry. The industry trade organization is dedicated to fostering growth of the outdoor and casual furnishings
industry through professional education, networking and business development. For more information, visit ICFAnet.org.
About ANDMORE ℠
ANDMORE, formerly International Market Centers, fuels opportunities for
wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers and digital
channels. The company owns and operates more than 20 million square feet of premium event and showroom space,
hosting live events in Atlanta, High Point, N.C., Las Vegas and New York City. By pairing face-to-face events with
always-on digital tools, ANDMORE provides truly omnichannel business platforms for its global wholesale customer
base. For more information, visit ANDMORE.com.
