Furniture World News Desk on
2/18/2025
Years ago I used to read screenplays for first a literary agent and then a movie production company. My desk was
piled high with scripts.
I could tell if a screenplay was going to be worthwhile within the first ten pages. Screenplays are
not text dense on a page … maybe 200 words. So within say 2,000 words I could tell if a script was worth
finishing.
Grabbing attention early on whether with a screenplay, a novel, a cartoon, an ad, or a web page has always
been important.
But goodness, it sure seems to be getting harder these days.
I’m amazed at how many YouTube commercials I DON’T listen to despite their obvious
allure, i.e. “You’re doing it all wrong to get rid of your belly fat.”
Then there are all the smart-aleck, fast-talking, over-the-top creativity these days. I fear that
consumers have become battle-hardened. At least, I am.
While watching Super Bowl ads with friends recently, there was no shortage of attention-grabbing
visuals thrown at us.
But, heck, if we knew what was being sold … with the rare exception.
One commercial that grabbed and held my attention was The Little Farmer.
It shows a little girl on a farm picking up a small potato that fell off a truck. She plants it.
As it grows she nurtures it lovingly. Eventually, she harvests a big, plump potato. She tosses it into her
father’s truck with other plump potatoes destined to become delicious potato chips. Lays. (My personal
favorite. Hmmm. That sounds connected to my belly-fat issue.)
The little girl commercial caught my attention because the visuals were tender, heart-felt, and
sincere.
I suspect the humanity is what worked.
Easy Furniture Web Tip 364: Warm, inviting, and sincere messages still capture our attention. After
all, we’re still human. At least for now …
Katherine Andes specializes in web content development and SEO — including page
customization for storefront and franchise websites. Visit BetterWebSales.com or phone her at (559)
309-2940.
