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Landline, the Plastic-Free General Store


caroline morrison outside her paris shop landlline 1

On a trip to France not too long ago, I had two days to get reacquainted with Paris when Landline came to me at the top of a stylist friend’s tip sheet. Located in a former pharmacy in the 11th arrondissement, the emporium is a general supply store stocked with everything from kitchenwares and carpet beaters to wardrobe staples, all made of natural materials (no synthetics or plastic) and cherry-picked from French and European workshops.

Landline is the brainchild of Caroline Morrison, an escapee from the high fashion world who previously worked as Marc Jacobs’ European sales manager and international sales director for Carolina Herrera NY. Morrison also grew up in San Francisco: she has a French mother and half-French father, attended a bilingual school in the Bay Area, and graduated with a degree in international relations from Tufts before settling in Paris.

Now married to a writer and a mother of two, Morrison says Landline came from a desire to demonstrate how to “consume better and less.” Here’s a look:

Photographs courtesy of Landline (@LandlineGeneralStoreParis).

the old marble storefront had been covered over and was damaged beyond recovery 12
Above: The old marble storefront had been covered over and was damaged beyond recovery; Morrison had it entirely rebuilt in wood.
the shelves are stocked with wooden toys, traditional french ceramics, guarante 13
Above: The shelves are stocked with wooden toys, traditional French ceramics, guaranteed-for-life pans, and hard-to-find Italian kitchen gadgets. Photograph by Olivia Tran.
coir doormats, plastic free cleaning tools, and string market bags. photograph  14
Above: Coir doormats, plastic-free cleaning tools, and string market bags. Photograph by Olivia Tran.





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