Furniture World News Desk on
10/15/2024
In collaboration with Delia Passi, CEO and founder of WomenCertified
(Women’s Choice Award), Restonic will host an exclusive invite-only webinar on November 14, 2024, focusing on
how to better connect, engage and sell to women.
The webinar will feature key insights from the pair’s 2024 comprehensive research, sharing valuable data on
female consumers’ mattress buying behaviors, preferences and motivations.
“Our partnership with WomenCertified and Delia Passi has been instrumental in understanding the evolving needs
of female consumers,” said Julia Rosien, Vice President of Brand and Digital Marketing for Restonic.
“This webinar will offer our retailers the tools they need to refine their approach and build stronger
relationships with their female customers, especially during critical sales periods like Black Friday.”
Webinar highlights retailers can expect to learn
- Exclusive 2024 data. Uncover how women shop for mattresses, what factors drive their purchasing
decisions and how retailers can align their sales strategies to meet these needs. - Effective sales tactics. Learn proven strategies to engage and convert women customers, backed
by the latest consumer data. - Expert insights from Delia Passi. Delia will share actionable advice on creating customer
experiences that resonate with women, empowering retailers to improve their in-store and online interactions.
“As women influence up to 90% of mattress buying decisions, understanding their motivations and behaviors is
crucial to any retailer’s success,” said Passi. “This webinar will give Restonic retailers the
insights they need to better serve their female customers, ensuring they meet and exceed expectations during this
busy sales season.”
Retailers and sales reps invited to the webinar will leave with actionable insights to leverage during Black Friday
and beyond. By utilizing the data from the 2024 Women’s Choice Survey, Restonic aims to help their retail
partners stay ahead in a competitive market.
Event Details
- Date: November 14, 2024
- Time: 11 AM EST
- Invite-only event: Restonic retailers and sales reps.
For more information or to request an invitation, contact Julia Rosien, Vice President of Brand and Digital Marketing
at Restonic: julia@restonic.com or 519.496.5797
About Restonic®
Restonic is guided by the principle that getting a healthy night’s sleep is
a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and more
attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a
leading international bedding company with manufacturing facilities throughout the world, including North America,
the Far East, Europe, India, Brazil, Middle East and South Africa. For more information, visit restonic.com or follow @restonicbeds on social media.
About WomenCertified
Since 2011, Restonic has consistently been awarded the Women’s Choice
Award® for excellence in brand experience. Through a survey of previous Restonic customers, an
astounding 96% of the women polled said they would absolutely recommend Restonic to their family and friends.
Women’s Choice Awards, the voice of female consumers, awards businesses and brands based on consumer
experience. WomenCertified is a trusted referral source for businesses and brands that women recommend. Those
businesses and brands that meet a higher standard of customer experience among women are awarded the Women’s
Choice Award®. Awards are based on surveys of tens of thousands of women, as well as research conducted in
partnership with the Wharton School of Business. This research led to the development of the Female Sales and
Service Satisfaction.
