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Ultrafabrics Launches Ultraleather Brand at Casual Market Atlanta

Ultrafabrics Launches Ultraleather Brand at Casual Market Atlanta



Furniture World News Desk on

7/8/2025

Ultrafabrics Launches Ultraleather Brand at Casual Market Atlanta

Ultrafabrics is expanding its reach in the residential furnishings market with the launch of Ultraleather, a new consumer-facing brand identity focused on home interiors and outdoor living. The company will officially debut Ultraleather at Summer Casual Market Atlanta, taking place July 15–17 at Booth #B1 7-652, and will unveil a dedicated website at ultraleather.com.

Ultraleather will serve as Ultrafabrics’ platform for the residential category, delivering a more approachable, lifestyle-focused identity while maintaining the brand’s existing performance and design attributes. The launch includes the introduction of Ultraleather Living, a new content-driven platform intended to foster conversation and creativity among consumers and designers. The initiative highlights Ultraleather’s signature qualities—durability, softness, and aesthetic flexibility—for both indoor and outdoor applications.

“The home furnishings market is ready for a material that combines unparalleled beauty with uncompromising performance,” said Sergio Prosperino, Senior Vice President of Sales and Marketing at Ultrafabrics. “Ultraleather delivers on that promise from the very first touch. At Summer Casual Market Atlanta, we’re excited to connect with the design community and introduce how our outdoor materials—and our entire residential collection—make the ‘undeniably different’ feel possible.”

Ultraleather Collections Featured at Casual Market Atlanta Include:

  • Summit: Designed to bring a rustic leather look to outdoor settings, Summit features water and mildew resistance, cool-to-the-touch comfort, and long-term durability.
  • Coast: A sleek collection with a soft hand and resilient surface. Coast includes UV resistance, water repellency, and is suited for various indoor and outdoor applications.
  • Brisa Frontier: This collection blends rustic visual character with engineered outdoor performance, including breathable comfort and resistance to mildew and fading.
  • Brisa Forecast: Combining breathable softness with long-term functionality, this collection is engineered for exterior durability while offering a refined appearance.
  • Pumice: Inspired by natural textures, Pumice offers a calm, understated aesthetic and is built for outdoor durability, with fade resistance and easy maintenance.

All Ultraleather offerings are made with comfort, performance, and sustainability in mind, supported by Ultrafabrics’ history of developing leather alternatives for multiple industries. The products are designed to meet the needs of contemporary households and commercial outdoor spaces.

 


 

About Ultraleather

Ultraleather is a residential-facing brand from Ultrafabrics, redefining what performance fabrics can be in today’s homes. Built on over 25 years of innovation in leather alternatives, Ultraleather pairs signature softness with cutting-edge durability, offering a luxurious tactile experience that’s also engineered to last. From indoor upholstery to outdoor lounging, each collection is thoughtfully designed to blend beauty, comfort, and cleanability—delivering high-performance materials that feel undeniably different from the very first touch. Crafted with planet-forward practices and rooted in Japanese craftsmanship, Ultraleather speaks to homeowners, designers, and makers who demand more from their materials: more comfort, more ease, and more elevated living. To explore the full range of colors, textures, and applications, visit ultraleather.com.

About Ultrafabrics

With more than 25 years of leadership in sustainable textiles, Ultrafabrics is the proud creator and purveyor of versatile high-performance coated fabrics and alternative leathers designed for use across various industries, including residential, healthcare, automotive, and more. Committed to a planet-friendly future, Ultrafabrics’ indoor and outdoor collections are crafted in a sustainable mill using its proprietary production process, Takumi™ Technology. Derived from the Japanese word for “artisan,” Takumi™ reflects the company’s unwavering commitment to consistent perfection. Through extensive, ongoing research and development that caters to the markets’ ever-evolving needs and expectations, Ultrafabrics redefines how materials are experienced and lived with. Praised for its elevated aesthetic and high performance, Ultrafabrics is also a proud partner to notable luxury brands across industries and can be experienced in a myriad of forms and settings, including residential and contract furniture, cars, yachts, airlines, and private jets, among others. To learn more, visit ultrafabricsinc.com.

 



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