Remember the Filofax? Mine looked like an overstuffed club sandwich and I lugged it everywhere. I’ve been fully digital since then, grateful for my streamlined data center. But this year, I find myself increasingly nostalgic for pen and paper, for scribbled daily entries and lists.
It turns out I’m far from alone. Many in the design world have remained fully committed to analog organizers. Not just any, mind you, but to Marjolein Delhaas’s planners and diaries. The Rotterdam-based graphic designer introduced her first in 2008, aiming in her words to create “pared down, (typo)graphic and functional everyday systems that also serve as beautiful objects.”
Delhaas struck a nerve and, by demand, she produces her designs every year in new colors: her palettes are as beloved as her bold-minimalist layouts. Delhaas’s collection is printed near Rotterdam in limited runs and manually bound.
Devotees thrill to each edition—within weeks they often sell out. Fortunately, we’re at a restock moment after the start of January rush. Take a look and consider 2025 as the year you discovered the Delhaas way.
Delhaas has her own online shop where you can see the whole line—but she, too, has sold out of 2025 planners.
“We have clients who have been using Marjolein’s planners for years and keep them as a sort of library of their lives,” says Allison Williams, who, with JP Williams, runs Wms & Co. N.B.: We recently featured their NYC loft: see Design Vignettes as “Special Sauce.”
